Automobile and Traditional Porsche Customer Essay

1/ Analyze the purchaser conclusiveness form of a traditional Porsche customer. The buyer last process of a traditional Porsche customer is different from the others like it set out his own management because they dont go through all the five stages like its normally done. They switch off most of the process and jump right into the purchase decision. Porsche customers do not need recognition, information attempt and evaluation of alternatives.They make their purchase based on their wants, the brand and how the car is made. The cars unique and often dangerous characteristics and the brands appeal to a very narrow segment of financially successful people be both(prenominal) of the reasons Porsches customers are drawn into them. Porsche customers purchase their cars for pure enjoyment and they are not moved by the information entirely by feelings.2/ Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. Cayenn e and Panamera customers decision process differs from the decision process of traditional Porsche customer because Cayenne and Panamera customers are more versed in their decision making as they go through almost all of the stages of the decision process. They recognize their need of having a larger vehicle that can seat more than two people.They are also interested and face for more information of the Cayenne and Panamera before their purchase decision. These customers are different as these particular customers have moved into different stages of life and need a larger vehicle to accommodate their demand but still have the drive as a Porsche since they still were fast just like their coupe counterparts. On the other hand, traditional Porsche customers skip most of the decision process and jumps right into the purchase decision.4/ They surface a personal relationship with their cars, one that has more to do with the way the car sounds, vibrates, and feels, rather than the how legion(predicate) cup holders it has or how much cargo it can hold in the trunk. They admire their Porsche because it is a suitable performance machine without being flashy or phony. People buy Porsches because they enjoy driving. If all they compulsory was something to get them from point A to point B, they could find something much less expensive.And while many Porsche owners are car enthusiasts, some of them are not. by making whatever they can to satisfy the costumers and provide it needs as possible as it can be. 5/ interpreting Porsche buyers is still a difficult task. just a former CEO of Porsche summed it up this way If you really want to understand our customers, you have to understand the phrase, If I were going to be a car, Id be a Porsche.